Our origin story

The Obsidian Design Lab was founded by Ian Black on the knowledge that too many brands are leaving money on the table because they forget to optimize their most valuable online customer touchpoints.

We’re here to teach brands to develop their online stores with the same experimental mindset that they apply to their product development.

Our experience comes from a decade of leading research and design for brands in the world of retail. From billion-dollar businesses like lululemon and Ledger, to pre-launch startups.

Our sole purpose is to deliver growth for your brand, without additional spending on increasingly ineffective marketing, new product development, or time-wasting rebrands. If that resonates with you, get in touch.