Obsidian Design Lab

Design-led Growth for Data-driven DTC Brands.

We help brands increase their conversion rate through UX Research, Design, and Data-Driven Experimentation for Ecommerce. Because we believe you should be able to quantify the value of design.

Get in touch


"Ian goes above and beyond the standard, contextualizing his recommendations within his deep understanding of the consumer space."
Neilish Mutyala
Co-founder, Live Tinted
"It's incredible to look back and see how much your support has helped move us forward!"
Jesse Vaughan
Co-founder, Kopperfield

Past clients